DESIGN & UX

A distinctive blend of skills, combining elements of creative, UX and strategic design

WHAT IT IS

We create great digital products and optimise existing assets. Our aim is to produce outcomes that increase engagement and maximise task completion. UX design is the process of designing websites that are useful, easy to use, and instinctive to interact with. Removing the clutter and focusing on what matters. Creating engaging online experiences that function on both desktop and mobile is a given for all projects.

HOW IT WORKS

1

When approaching any brief we start by understanding how a product will be used and investigating how we can make it serve through insights and journey mapping. Once functionality is defined we begin wireframing and creative.
2

User research and testing along with analytical insights allow us to formulate clear strategies in order to improve and optimise digital outcomes. This strategy is then developed into UX planning and initial visualisation. Depending on the project we may, test existing and competing digital products with users, map expected and desired user journeys, formulate information architecture that allows for future expansion, create wireframes or scamps, build low or high fidelity prototypes.
3

With a strategy in place that will connect users and maximise those key stakeholder goals, we add creative design to maximise the experience and develop digital products that are memorable.
4

Once the project is complete we continue to optimise through testing, learning and improving through User testing, A/B testing, Analysis of user behaviour, Continuous improvement.